name

“Digital Visionary”

Globalization Empowered By Digitalization

23
July
2018

A couple of years ago, could you have ever thought about buying or importing electronics or personal computer hardware from the US? Well, in today’s world, it’s like a piece of cake, with Amazon Global Service by your side. Could you have ever thought of receiving funds from someone living in a distant land in Dubai, far from India, a few years ago? Now it’s just a click of an icon, thanks to PayPal. Globalization has reached new heights with everything being digitized – from payments to providing various services.

Digitalization is the tool that today’s entrepreneurs are holding to a greater degree of importance. With the help of digitalization, performing simple tasks, like sending money overseas, or buying something online, has become hugely popular and easy. With digitalization, marketing measures are also changing, with new social media marketing techniques. These techniques are pulling in customers from all over the world, on a single platform. The reach of a certain company’s portfolio is expanding national beyond borders.

Customers Prefer Digitalization
One of the most important facts that should be seen and considered is that the way, the current crop of customers are behaving. At the moment, customers of today love technology that is easy to access and use. That’s why online shopping is so much popular. People don’t like going out onto the streets, and choosing what they want to buy. They like to browse through the product line, right in the comfort of their home. And this is why companies such as Amazon or Alibaba are expanding so much rapidly.

Digitalization Helps in Globalizing Innovation
One of the other most important features that digitalization possesses, is called the urge to innovate to provide the best end product to the customer. That’s why companies have started to innovate so much so that they could reach a greater level of the audience. This will also help in achieving a higher level of sales, in the process too. So, globalization along with digitalization is not only helping the customer, but also the company too.

Digitalization Helps In Removing Global Trade Barriers
With the help of digitalization, a US based company can start selling in Singapore. Or a Chinese based manufacturer can start selling in India. That’s the beauty of having no trade barriers. This ultimately benefits the customer, because, with more choices in brands and products, there will be more inter-competition between them. This will mean not only better products and services but also competitive prices as well.

Conclusion
It can be easily seen how much of an impact globalization has on our lives, along with digitalization. The power of globalization has grown and expanded ten times faster and efficiently, with the help of digitalization. Digitalization helped in the exponential growth for business all over the world, and also making them future ready for more innovation and superior services and products.

In the earlier years, it was such a nuisance to progress trade through various countries. It was globalization only that helped in solving that problem. And now, it’s time for digitalization to further aid that process.

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