2018 DIGITAL MARKETING TRENDS
The digital era is ever changing and it evolves every passing second. There’s nothing you can do about it other than adapting to it, after all, the fittest actually survives here. Every other company aiming towards the digital marketing bull’s-eye is armed and ready with people with experience and computers with high-end hardware, but here’s the thing … none of that matters.
Using experience of the past decade can’t help uplift your brand, you have to inhibit new techniques and new norms. And if you aren’t familiar with such norms or trends, then you’ve clicked the right link. Read along to find out what is making the difference in this domain, and match if your technique matches these…
Nobody likes to read 1000 words on your website filled with your own praises, even you won’t. And what do people like? Something that doesn’t bore them out of their wits? A VIDEO.
Videos change the whole perspective of your business, rather than reading for 10 minutes, people can watch a 2 minute creative video and make up their mind. It saves their time and shows that you were willing to go further to show your creativity. This hooks up your customer. A video actually markets your brand the best.
Not only this, stats say that video marketing will make up 80% of the total marketing by 2019. A catchy video will gain you more customers than an old-school SEO technique will.
Social Media Advertising
Increased and rapid changes in Facebook’s algorithm, there’s no way you can trust the popularity of your social media posts. Facebook now doesn’t just hand out audience to your product, it charges money. Smart agencies keep a ‘social media budget’ to use when they want to promote their product to a much larger audience.
Page boosts, post boosts and selecting your target audience with detailed stats served by Instagram and Facebook has changed the fate of many marketing companies. Why? Why the fate changed? Because people could see the future, they could see the benefits of reaching out to a larger audience, to a younger audience. It’s not too late now, this technique will never go out of style, and you will never run out of revenue.
AI is still new to many people and India is accepting it slowly and carefully. AI brings out interactive content that amazes customers, fetches their attention. Using chat bots to engage people on your website will improve your SEO indirectly. This brings out the freshness in your site and engages your potential customer enough to give you his attention and undivided concentration. Tap into this domain and earn experience as soon as possible.
This technology is pretty young but it surely will make a big mark in the future.
Digital marketing is a tough route, not many survive here. The only reason companies go bankrupt is because of their inability to adapt and stay constant when there is newness introduced in the market.
Staying aware of what’s going around, being in touch with the market and learning new evolving techniques as soon as they are introduced is actually the recipe for success here.